Based on an analysis of recent data, here is an overview of the most searched topics on Google and the types of content popular with men and women in the U.S.
content popular, Most Searched Things on Google in the U.S.
The most common searches on Google are often navigational, meaning people are using the search engine to get to a specific website rather than to find information.
- Social Media and E-commerce: The top searches consistently include platforms like YouTube, Amazon, and Facebook. This indicates that people frequently use Google as a gateway to these major sites.
- Information and Utilities: Other popular searches are for practical information and services. Examples include “Weather,” “Google,” “Gmail,” “Google Translate,” and “Google Maps.”
- News and Sports: People also frequently search for news, often by searching for specific outlets like CNN or Fox News, and for sports-related topics such as “NFL,” “NBA,” and “NFL scores.”
- Shopping and Local Searches: “Walmart,” “Target,” “Amazon Prime,” and searches for things like “Restaurants near me” and “Food near me” are consistently high, reflecting consumer habits.
- Games and Entertainment: Searches for games like “Wordle” and “Connections” and streaming services like “Netflix” and “Spotify” are also very popular.
What Guys and Girls Like to Watch (U.S.)
On platforms like YouTube, content consumption is diverse and often crosses gender lines. However, some general trends can be observed.
Content Popular with Men:
- Gaming: Video game content, including walkthroughs, gameplay, and speedrunning, is a major category.
- How-to and DIY: Men frequently watch tutorials and “how-to” guides on a variety of topics, such as home renovation, car maintenance, and technical skills.
- Comedy: Sketch comedy and funny videos are widely popular.
- Sports and Fitness: Content related to sports, including highlights, analysis, and comedy related to sports, as well as fitness and workout videos, are a big draw.
- Tech and Reviews: Product reviews, especially for electronics and gadgets, are highly watched. Channels focused on technology, science, and engineering are also popular.
- Documentaries and True Crime: Non-fiction storytelling, including documentaries and true crime videos, has a strong male viewership.
Content Popular with Women:
- How-to and DIY: Like men, women are a significant audience for “how-to” videos, but with a focus on topics like cooking, crafting, home decor, and fashion/beauty. In fact, some sources suggest that women are more likely than men to seek out “how-to” content in general.
- Lifestyle and Vlogs: Vlogs (“video blogs”) and “Day in the Life” content are popular, providing a personal look into creators’ lives.
- Entrepreneurship and Education: There is a growing trend of women watching content related to starting a business, career development, and financial advice.
- Music: Music videos, especially by popular female artists, are consistently some of the most-viewed videos on the platform.
- Empowering Content: Videos and ads that promote female empowerment and address real-life issues are well-received and highly engaged with.